Trademark law is a branch of intellectual property law and regulates the protection of trademarks. A trademark can be a sign or a combination of signs that serves to distinguish the goods or services of one company from those of other companies. A sign can, for example, consist of a word, a logo, a color or a certain shape.
Trademark law grants the owner of a trademark the right to prevent others from using an identical or similar sign in connection with the same or similar goods or services. Trademark law is thus intended to prevent consumers from being misled by similar or identical signs or to prevent a company from profiting from the reputation and goodwill of another company.
Trademark law covers, among other things, the registration of trademarks, the enforcement of trademark rights against third parties, the defense against attacks by third parties on one’s own trademark, and the infringement of trademark rights.
